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Communication and Transparency: Choose an SEO expert who communicates clearly and transparently about their strategies, tactics, and progress. It's essential to have open communication to ensure alignment with your goals and expectations.
Customized Strategy: Avoid one-size-fits-all approaches. A top SEO expert will tailor their strategies to your specific business goals, industry, and target audience.
Ethical Practices: Ensure that the SEO expert or agency follows ethical SEO practices. Avoid those who engage in black hat techniques that could harm your website's long-term visibility.