How CMOs Can Build Better Brand Safety

No brand safety plan is 100 percent effective. But taken together, brand safety measures can dramatically reduce the risks associated with unwanted situations. With the recent progress in AI and ML technology, brand safety is becoming easier to accomplish. Very efficient modern tools enable marketing leaders to ensure the safety of their brand positioning. Even with rapid digitization, there are ways to ensure the brand image does not suffer. As brands invest in longer-term partnerships with creators, ensuring brand safety and alignment has become a top priority.