Gift Cards Go Virtual: A Deep Dive into the Digital Gifting Landscape

The digital gift cards market is expected to register a CAGR of around 17.1% during the review period.

The growth of the eCommerce industry coupled with the increasing usage of smartphones is likely to drive market growth in the coming years.
Increasing demand for innovative and technologically advanced products is likely to bolster market growth.
The Rising demand for customized gift cards is likely to create a lucrative opportunity for the market players.