Inbound calls are those initiated by the customer or client, typically to a company or service provider. These calls are often made to inquire about a product or service, get support, make reservations, ask questions, or resolve issues. Customer support calls, booking appointments, and technical support inquiries. Outbound calls are initiated by the company or service provider to the customer or client. These calls are typically made for sales, telemarketing, customer follow-ups, and Cold calling potential customers.