In this digital era, customer expectations are increasingly evolving. Customers now expect immediate responses, customised experiences, and 24-hour support. However, addressing these demands can be a challenging task, particular for emerging businesses. Here comes Generative AI transforming customer support in the future. With effective tools, organisations can automate repetitive tasks, streamline workflows, and deliver continuous service excellence. Let’s explore how transforming customer support with Generative AI can help your business.