Omnichannel SEO: What Is ‘Search Everywhere Optimisation’ and How Do You Do It?
Search behaviour has sprawled far beyond a single search bar. People check TikTok before a café run, ask Alexa for plumber options, scroll Amazon for a lawn-mower price, and compare prices again on Google. Brands that treat search as a one-platform contest are leaving attention – and revenue – on the table. Adopting a broad view of discovery, often called search everywhere optimisation, turns that gap into opportunity.