Key Metrics to Measure Customer Portal Success
Evaluating customer portal performance is crucial for continuous improvement. Businesses should track user engagement, session duration, and self-service adoption rates. Monitoring customer satisfaction scores provides insights into user experience. Response time and resolution rates indicate support efficiency. Analytics help businesses identify pain points and optimize portal functionalities. Conversion rates reveal how effectively the portal drives customer actions. By measuring key performance indicators, businesses can refine their portals for better usability and efficiency. Continuous monitoring ensures that portals evolve with user needs and business goals.