Japan Airlines elevates global visual identity with Jellyfish

Japan Airlines elevates global visual identity with Jellyfish Martech Outlook | Thursday, October 17, 2024 Share Digital marketing company Jellyfish takes the iconic airline’s visual identity to the next level for overseas markets London, UK : Leading digital marketing business Jellyfish today announces a partnership with one of the world’s most iconic airlines, Japan Airlines, to create an entirely new look and feel for the brand. Jellyfish worked alongside the airline’s international marketing team to develop a new graphic system that expands the power and flexibility of the brand’s visual identity for audiences outside of Japan. Inspired by the brand\'s future direction, and with a brief to align its tradition and unique culture, Jellyfish was responsible for creating: ● An updated tone of voice reflecting Japan Airlines’ commitment to providing exceptional experiences, reliability and Japanese hospitality ● An entirely new design system comprising different graphic elements that make brand assets distinctive and memorable – including the introduction of the Japan Airlines dot pattern, inspired by the Japanese flag and Japan Airlines’ iconic logo. As a mnemonic device, the patterns offer a memorable cue for the brand and create a sense of movement through a series of dots that can scale and adapt in infinite ways. The dynamic patterns can stand on their own, overlay onto simple backgrounds and imagery – and act as a graphic device to transition between imagery, text, color and video