increasing-your-sales-and-return-on-investment-roi-with-amazon-ppc-a-comprehensive-guide/
Any effective pay-per-click (PPC) strategy starts with keyword research. Find the right keywords that people in your target market are really using. Discover low-competition, high-traffic keywords using tools like Google Keyword Planner and Amazon's Keyword Planner, as well as third-party tools like SEMrush and Ahrefs.