How to Use WhatsApp for Abandoned Cart Recovery on Shopify: A Complete Guide
Abandoned carts are one of the biggest challenges for E-commerce businesses, including those using Shopify. On average, about 70% of online shopping carts are abandoned, representing a significant amount of lost revenue.
WhatsApp abandoned cart recovery offers an effective solution, providing direct, real-time reminders to customers who have left items in their carts.
This guide will cover why and how to use WhatsApp for abandoned cart recovery on Shopify, along with practical examples.
Why Choose WhatsApp for Abandoned Cart Recovery on Shopify?
WhatsApp has become a powerful communication tool, with over 2 billion users worldwide. When it comes to Shopify abandoned cart recovery, WhatsApp offers several advantages over traditional email reminders:
Higher Open and Engagement Rates: WhatsApp messages have an open rate of 90-98%, compared to email, which typically has a 20-30% open rate.
Personalized Communication: WhatsApp allows you to use a conversational tone and address customers by their name, making them feel valued.
Rich Media Support: WhatsApp messages can include images, product descriptions, clickable links, and even video, making it ideal for WhatsApp cart reminders for Shopify.
Instant and Real-Time Engagement: Customers can respond quickly if they have any questions, making it easier for you to address concerns and convert the sale.
1 Setting Up WhatsApp Abandoned Cart Recovery for Your Shopify Store
To use WhatsApp abandoned cart recovery on Shopify, you’ll need to integrate WhatsApp’s Business API with your Shopify store. Here’s a step-by-step approach:
Select a WhatsApp Business API Provider: Platform like Magicxbot, offer WhatsApp Business API for Shopify stores tailored for abandoned cart recovery automation on Shopify.
This provider can automate WhatsApp cart recovery for Shopify, letting you set up message flows that trigger based on cart abandonment behavior.
Set Up Automated Message Flows:
First Reminder (Sent 1 hour after abandonment): Keep this message short and friendly. Remind the customer that they have items left in their cart, and provide a direct link to complete their purchase.
Example: Hi Aahil Malik, it seems like you left something in your cart at xyz . Tap here to continue shopping:
Second Reminder (Sent 24 hours after abandonment): If the customer hasn’t responded to the first message, send a second reminder. You can offer help or answer any questions they may have.
Example: Hey Aahil Malik , we noticed your cart is still waiting! Need help with your order? Let us know—we’re here to help.
Optional Third Reminder (Sent 48 hours after abandonment): As a final attempt, consider offering a small discount to encourage the purchase.
Example: Hi Aahil Malik Use code ‘SAVE10’ for a 10% discount on the items you left in your cart. Complete your purchase here: