How SEO Audit works on Digital Marketing?

A Search Engine Optimization (SEO) audit is a comprehensive analysis of a website's performance in terms of search engine visibility and effectiveness. Conducting an SEO audit helps identify areas for improvement and optimization to enhance a website's chances of ranking higher in search engine results. Here's a step-by-step overview of how an SEO audit typically works:

Keyword Analysis:

Identify and analyze the target keywords relevant to the website's content and industry.
Evaluate the current keyword strategy and its alignment with user search intent.
On-Page SEO:

Examine on-page elements such as title tags, meta descriptions, header tags, and URL structures.
Ensure that each page is optimized for specific target keywords.
Check for duplicate content and issues related to canonicalization.
Content Quality:

Evaluate the quality and relevance of the website's content.
Ensure content is unique, informative, and engaging.
Identify opportunities for additional content creation or improvement.