Online retailers are increasingly investing in advanced cybersecurity measures to protect customer data and payment information. With rising concerns over data breaches and identity theft, e-commerce platforms implement encryption protocols, secure payment gateways, and multi-factor authentication to safeguard sensitive information. Regular security audits, PCI-DSS compliance, and real-time fraud detection systems further strengthen data protection efforts. Firewalls, SSL certificates, and tokenization are standard tools used to ensure transactional security. Retailers also educate users on safe practices. As online shopping continues to grow, protecting consumer trust through robust cybersecurity frameworks becomes essential for long-term success and brand reputation in the digital marketplace.