Google Uses Artificial Intelligence in Search: Smarter Results 2025

Hi Readers! By 2025, Google is still developing its fundament made up of the force of Artificial Intelligence (AI). Since RankBrain up to BERT to the current generative AI models such as Search Generative Experience (SGE), Google has relied on artificial intelligence to make search faster, smarter, and every intuitive. Google is used in billions of searches everyday and AI is used to determine intent, context and the most relevant results can be shown. Thus in this blog we will discuss how Google uses artificial intelligence to make the search process even better in 2025.