Google Ads vs Instagram Ads – Choosing Right Platform for Marketing Goals
Google Ads and Instagram Ads are powerful tools in digital marketing. Google Ads focus on search intent, showing keyword-based ads on Google Search and its partner networks. In contrast, Instagram Ads leverage visual content to capture attention within the app, making them ideal for brand awareness and visually appealing products. The right choice depends on your marketing goals—use Google for intent-driven traffic and Instagram for engaging, image-rich storytelling.