Digital marketing which is gaining wide recognition as an efficient tool of customer outreach and the results attainment measurement is the core of modern marketing. Businesses who hope to stay in the race to their competitors must acknowledge the fact that digital marketing is becoming a big deal and is now an indispensable part of the journey, as people become more and more dependent on digital channels and interlinked platforms, on which they eventually receive information and communicate. Digital marketing beats all the marketing methods in interactivity; this technology is always adapting to dynamically changing consumer behavior in the digital arena where boundaries are not recognized.