Banking in 2025: From Fraud Prevention to DeFi Integration
As financial institutions face a rapidly shifting landscape in 2025, success hinges on their ability to adapt to emerging trends and evolving customer demands. This article explores five key areas FIs must prioritize: personalized customer acquisition strategies, advanced fraud prevention technologies, infrastructure modernization, the integration of generative AI, and the rise of decentralized finance (DeFi). By embracing innovation and ensuring compliance, financial organizations can stay competitive while delivering secure, seamless, and future-ready banking experiences.