Hyper-personalization is the next stage of personalization, and it leverages real-time, artificial intelligence (AI), and machine learning (ML) to provide highly relevant content, products, and customer experiences. By contrast to...... Read More
Author: mark10
You’d be hard pushed to find a 2025 predictions article that doesn’t mention AI, especially for marketing and martech. AI will of course continue to be a key trend in...... Read More
There is a rapid change in search behavior. Classic search engines such as Google are becoming Answer Engines, where the generative AI produces not merely a list of links but...... Read More
The history of the open Internet has always been filled with co-petition (or frenemies, if you’d like) organizations and frameworks that work together in some regard and compete in others....... Read More
With this technology, companies can create fully branded calling experiences by displaying their business information and the reason for the call directly on the recipient’s mobile phone screen. Consumers do...... Read More
of your professional background and how it has shaped your approach to leveraging first-party data in marketing. I’ve spent my career at the intersection of technology, product strategy, and advertising,...... Read More
Since it began with banner ads in the 1990s, display advertising has gone through drastic changes in digital marketing. Today, marketers are required to keep up with the constant shifts...... Read More
In today’s busy marketing world, with people’s attention spread and standing out required, using events is an effective method for creating memorable moments, interacting with customers, and attracting leads. Regardless...... Read More
Today’s customers interact in digital domains, thus holding high expectations of receiving a unique and uniform experience. This change is irrespective of whether they are interacting through an application, through...... Read More
B2B companies are experiencing a transformative and rapid digital transformation, starting in 2025, and identifying technology as the catalyst. Technology is now becoming a mature and strategic enabler of efficiency,...... Read More