A Blueprint for Balancing Business Goals and Customer Desires to Optimize Event Success
Master the balance between business goals and attendee expectations for impactful, engaging events that deliver lasting value.
Marketers have been planning and executing events for decades in order to build and foster meaningful relationships with both current and prospective customers. However, despite the longstanding history of events within the marketing industry, there’s often a disconnect between what the executive leadership team hopes to gain from these events, and what attendees are expecting.
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https://www.martechcube.com/blueprint-for-balancing-business-goals-and-customer-desires/