Apple Ads: Strategy, Certification, and Expansion in 2025
Hi Readers! In 2025, Apple rebranded search ads to Apple ads as an official change of their major strategy toward digital advertisement. Apple Ads started with the ability to present ads in the search results in the App Store, but the service now deals with a wider range of ad placements in its digital ecosystem. The change of heart symbolizes the desire of Apple to increase its ad revenue, which is expected to reach the level of $6 billion by the final quarter of 2025, without completely abandoning its privacy-first model. Learn more about it here. But in this blog we tring to focus on the different ads that Apple follows these days.